Privacy Policy

Last updated: 17 May 2026

This Privacy Policy explains how TrendVault ("we", "our", "us") collects, uses and protects your personal data when you visit tanoli-folio.github.io/trendvault ("the Site"). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU GDPR where applicable.

Quick summary: We collect your email address only when you subscribe to our newsletter. We use cookies for analytics and advertising. You can unsubscribe and exercise your data rights at any time by contacting us.

1. Who we are

TrendVault is an independently operated content site providing curated ecommerce trend information. For data protection purposes, the data controller is TrendVault. You can contact us at privacy@trendvault.pages.dev">privacy@tanoli-folio.github.io\">privacy@trendvault.pages.dev.

2. Data we collect

Email address — when you subscribe to the newsletter.
Usage data — IP address, browser type, device type, pages viewed, referring URL, collected through analytics tools.
Cookies and similar technologies — see our Cookie Policy for details.

3. How we use your data

We process your personal data for the following purposes:

To send you the TrendVault newsletter (lawful basis: consent).
To understand how visitors use the Site and improve our content (lawful basis: legitimate interests).
To serve relevant advertising via Google AdSense and similar networks (lawful basis: consent).
To comply with legal obligations (lawful basis: legal obligation).

4. Cookies

We use essential cookies to keep the Site functioning, and optional analytics and advertising cookies (including Google AdSense and analytics providers) which are only set with your consent. See our Cookie Policy for the full list and how to manage your preferences.

5. Third-party services

We share limited data with the following categories of third parties:

Email service provider — to deliver newsletters.
Analytics providers (e.g. Google Analytics, Cloudflare Web Analytics) — to measure Site performance.
Advertising networks (e.g. Google AdSense) — to serve ads.
Affiliate networks (e.g. Amazon Associates) — when you click affiliate links, those parties may set their own cookies.

Some of these providers may transfer data outside the UK/EEA. Where this happens, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

6. Data retention

We retain your email address for as long as you remain subscribed to the newsletter, plus a reasonable period after unsubscription to honour suppression and to comply with our legal obligations. Analytics data is retained according to the provider's policies (typically 14–26 months).

7. Your rights

Under UK GDPR and EU GDPR you have the right to:

Access your personal data.
Request rectification of inaccurate data.
Request erasure ("right to be forgotten").
Restrict or object to processing.
Data portability.
Withdraw consent at any time (e.g. by unsubscribing).
Lodge a complaint with the Information Commissioner's Office (ico.org.uk).

8. Children's privacy

This Site is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.

9. Security

We use industry-standard security measures including TLS encryption in transit. However, no system is 100% secure and we cannot guarantee absolute security.

10. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be highlighted on this page with an updated "Last updated" date.

11. Contact

For any questions about this policy or to exercise your rights, contact us at privacy@trendvault.pages.dev.